It is often said that the key to any and every good relationship, is communication. This is not only true for personal relationships; it’s true for business relationships as well. Having the ability to communicate quickly and constantly is something all customers want.
The ability to communicate is what drives every part of business, from marketing and sales to development and innovation. Make no mistake about it, communication is the number one reason businesses rise and fall.
So if you think your company can get along without a proper business phone system, then you might soon find your competitors passing you by. Often times, business owners think of an office phone only as a way to communicate with employees. Therefore they tend to put it off, waiting for business to pick up, or other means of justifying the costs.
While that logic is understandable, it’s wrong. A business phone system should be used for much more than communicating between employees and management. In fact the business phone systems are usually used as a form of advertising, by bigger companies.
As soon as small business owners learn this, they will begin to grow much quicker. If you’re a small business, think of the money and time you spend with marketing and advertisements. All companies spend time on marketing, no matter how small.
Usually with smaller companies the time is spent talking with previous customers, this is still considered advertising, even if it’s not a full billboard ad. In fact this is the best way to advertise your business. It’s known as word of mouth and it is the most powerful form of marketing there is.
Imagine if you could harness that ability to speak your message to new clients as well previous clients. This is more than a phone call. A proper business phone system comes with many more advantages. Using these advantages in ways that not only help with client retention, but help grab client’s attention, this is how small companies become big businesses.
All communication is marketing, without the ability to communicate around the clock in all situations, you seriously cripple your chances for success. This is more true now than ever before.